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Banner advertising
From the time the Internet became a household word, there have been banner advertisements placed by a wide variety of companies and organizations to promote their wares. Very successfully, too.
Banner ads allow you to advertise on websites that will reach your specific target audience. They create awareness of your brand and, more importantly, direct traffic to your website by one click. Banner ads can be creative, appealing and still affordable. The main benefit is the instant response to your advert, maybe an enquiry, and possibly, an immediate order.
If you are promoting low-cost/fast-moving fashion items your chosen sites could be on-line discount retailers, fashion magazines or music sites aimed at your age- and price range. In the recruitment industry, banner ads are a cost-effective and efficient way of marketing related products and services. Human Resources support services and consumer offerings e.g. banking, training, technology products can all drive traffic to your business due to the presence of your ad on a busy jobs board.
Your ad must be specifically designed for use on the Internet and will be placed in a certain spot on the chosen website. It could be a header, a footer or a vertical strip in the left or right hand margin. Placement is very important as well as choosing high volume, but relevant, websites that complement your brand.
Banner ads use images and messages that can be rotated, they can use video or use special effects such as roll-overs. All these techniques are designed to entice consumers to click here.
How much does it cost?
The fees vary widely but high-traffic sites are obviously more expensive. A strategically placed banner ad on a busy site is a very cost effective method of driving customers to your website.
How do I monitor the success?
The benefits of banner ads are the “read” statistics that you can track. You can have a count, in a given period, how many of them clicked through on the ad, how many people viewed each of your products and which sites are benefitting you the most.
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